Made In London

London Tradition is a British outerwear brand that designs and manufactures premium duffle coats, pea coats, and rain coats in London. We are proud to be a British brand that is committed to supporting British manufacturing and craftsmanship.

Stitching Stories

Explore the world of British manufacturing, unravel the stories behind our stitches, and immerse yourself in the artistry of London Tradition.

London Tradition Coat in Waitrose Advert

London Tradition Featured in Waitrose Christmas Advert

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The Timeless Gift Guide for Christmas and New Year

LT MENS PEA 5.CR2

Caring for Your Duffle Coat: Longevity Tips for Wool

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Find out what sets us apart

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