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Privacy Policy
Last updated: 6 March 2026
London Tradition Ltd ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and share your data when you use our website at www.londontradition.com and any related services.
1. What We Collect
We collect the following types of personal data:
- Contact & identity — name, email address, phone number, and postal address;
- Transaction data — purchase history, payment information, and shipping details;
- Body measurements — chest, waist, hip, height, shoulder width, and arm length when you use our "Find My Size" feature;
- Device & usage data — IP address, browser type, operating system, and pages visited;
- Other information you provide via forms, surveys, or social media interactions.
2. How We Use Your Data
- Fulfilling and delivering your orders;
- Providing personalised size recommendations based on your body measurements;
- Processing payments and managing your account;
- Sending you order confirmations and shipping updates;
- Sending marketing emails and newsletters (with your consent);
- Sending cart recovery emails if you begin but do not complete a purchase;
- Analysing website usage to improve our services;
- Detecting and preventing fraud;
- Complying with legal and tax obligations.
3. Body Measurements & Camera Access
Our "Find My Size" feature lets you enter body measurements manually or use your device's camera for body scanning.
When you use the camera scan:
- We request access to your camera. Video frames are processed entirely on your device using machine learning (Google MediaPipe) to estimate your body measurements. No images or video are sent to our servers.
- Your measurements are saved in your browser's local storage so they persist between visits. You can clear this data at any time through your browser settings (clearing site data for londontradition.com).
4. Cookies & Local Storage
We use cookies and browser local storage to operate and improve our site. A consent banner lets you accept or reject non-essential cookies on your first visit.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| gdprConsent | Local Storage | Remembers your cookie consent preference | Persistent |
| lt-body-measurements | Local Storage | Stores body measurements for size recommendations | Persistent |
| billing_address | Cookie (HTTP-only) | Temporarily stores billing address during checkout | 1 hour |
| _ga, _ga_* | Cookie | Google Analytics (only with your consent) | Up to 2 years |
You can manage or delete cookies and local storage through your browser settings. Rejecting non-essential cookies will prevent analytics data from being collected.
5. Third-Party Services
We share your data with the following services to operate our business:
- Square — payment processing, order management, and customer records (Privacy Policy)
- Klarna — buy now, pay later (Privacy Policy)
- Google Analytics — website analytics, activated only with your consent (Privacy Policy)
- Sentry — error monitoring to help us fix technical issues (Privacy Policy)
- Cloudflare — hosting, content delivery, and bot protection (Privacy Policy)
- ipinfo.io — IP-based geolocation for shipping estimates (Privacy Policy)
- Google MediaPipe — on-device machine learning for body pose estimation (the model is loaded from Google's servers but all processing happens locally on your device)
- Google Merchant Center — product feed for shopping ads (Privacy Policy)
We may also share your data with professional advisers (lawyers, accountants), law enforcement when required by law, or third parties in connection with a business transaction such as a merger or acquisition.
6. Marketing & Communications
If you subscribe to our newsletter, your email address is stored via Square to send you marketing emails. You can unsubscribe at any time using the link in any email.
If you begin a checkout but do not complete your purchase, we may send you a cart recovery email. You can opt out of these at any time using the unsubscribe link or by contacting us.
7. International Data Transfers
Some of our service providers are based outside the United Kingdom, including in the United States (Square, Sentry, Google, Cloudflare, ipinfo.io). Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
8. Your Rights
Under UK data protection law, you have the right to:
- Access, correct, or delete your personal data;
- Restrict or object to the processing of your data;
- Request data portability;
- Withdraw your consent at any time;
- Lodge a complaint with the Information Commissioner's Office (ICO).
9. Data Security & Retention
We use appropriate technical and organisational measures to protect your data. However, no method of transmission or storage is completely secure, so we cannot guarantee absolute security.
We retain your data for as long as necessary to fulfil the purposes described above, or as required by law for tax, accounting, or other legal obligations.
10. Changes to This Policy
We may update this policy from time to time. Changes will be reflected by the "Last updated" date at the top of this page. We encourage you to review this page periodically.
11. Contact Us
If you have questions about this policy or wish to exercise your rights, contact us at support@londontradition.com or write to us at 96b Wallis Road, London E9 5LN.