London Tradition Featured in Waitrose Christmas Advert
Spot our London Tradition Martin Duffle Coat in Camel in the new Waitrose Christmas advert.
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Stitching Stories:
The London Tradition Blog
The Timeless Gift Guide for Christmas and New Year
Discover the ultimate Christmas and New Year gift with London Tradition’s timeless outerwear. Handcrafted in Britain, each coat blends heritage, warmth, and enduring style, perfect for those who value lasting quality over fleeting trends.
Timeless Gifting Read more
Caring for Your Duffle Coat: Longevity Tips for Wool
Caring for your wool coat is essential for maintaining its elegance and longevity. Discover tips on brushing, storing, cleaning, and handling wear to ensure your coat lasts for years. Give your London Tradition coat the care it deserves for lasting style.
Wool Care Read more
Corozo, the "vegetable ivory", renders plastic buttons obsolete
Use of Corozo buttons is one of the many steps we are taking to make our garments environmentally friendly. But not many people have heard about this magical material, so we took it upon ourselves to share how the Corozo goes from nut to button.
Sustainable Fashion Read more
A desire for Duffles
From a Naval necessity, to a fashion icon, this is the story of a timeless classic.
Duffle History Read more
Slow fashion: The history of our sustainable wool
Our relationship with Italy is a fruitful one. Since we started making Duffle coats in 2001, we have always used the finest Italian wool which, for the most parts, has also been recycled thus helping keep our products sustainable.
Sustainable Fashion Read more
Hackney Revival: We’re in touch with our roots
Nestled in the middle of what is now considered one of London’s most creative neighbourhoods, you'll find our home. But it is not only the present day that shapes our identity. The History of Hackney Wick has a heavy influence on who we are and what we do.
London Culture Read more