London Tradition - British Heritage Outerwear

Our Story

Handcrafting British outerwear in London since 2001

Heritage Meets Modernity

London Tradition was founded in 2001 in the heart of East London, where British garment manufacturing has thrived for generations. We specialise in handcrafting premium duffle coats, pea coats, and outerwear using the finest double-faced wool cloth, a fabric distinguished by its clean exterior and intricate interior check.

Every garment is cut, sewn, and finished by hand in our London factory. We believe that exceptional outerwear is not simply manufactured. It is crafted with patience, skill, and an unwavering commitment to quality.

Mamun Chowdhury

Co-Founder & Director

With decades of experience in the garment industry, Mamun brings deep expertise in textile sourcing, production, and the art of British tailoring. His vision for London Tradition has always been to honour the classics whilst pushing boundaries.

Mamun Chowdhury receiving the Queen's Award for Enterprise

Rob Huson

Co-Founder & Director

Rob's passion for design and international trade has been instrumental in bringing London Tradition to customers across the globe. Together with Mamun, he has built a brand recognised for its quality and authenticity.

The Craft

Materials

We source only the finest double-faced wool, prized for its weight, warmth, and the beautiful contrast between its clean exterior and richly patterned interior. Every toggle is genuine horn, every loop is hand-stitched leather.

Construction

Our coats are built to last. Bold seams, reinforced stitching, and meticulous attention to every detail ensure that each piece meets the highest standards of British craftsmanship. We don't cut corners. We cut cloth.

Made in London

Our factory in East London is where tradition comes to life. Every garment is cut, sewn, and finished under one roof by our skilled team of tailors. It is this commitment to local manufacturing that sets us apart.

Recognised for Excellence

London Tradition has been honoured with the Queen's Award for Enterprise in International Trade, not once but twice. Awarded in both 2014 and 2020, this is the United Kingdom's most prestigious business award, recognising our outstanding contribution to international trade and the global reputation of British craftsmanship.

Our Team

Behind every London Tradition coat is a team of dedicated craftspeople. From pattern cutters to seamstresses, our skilled workforce is the beating heart of everything we do.

The London Tradition team at our East London factory