Made In London

London Tradition is a British outerwear brand that designs and manufactures premium duffle coats, pea coats, and rain coats in London. We are proud to be a British brand that is committed to supporting British manufacturing and craftsmanship.

The Heritage of the British Duffle Coat

The duffle coat is an enduring icon of British style, originally designed for the Royal Navy to withstand the harsh conditions of the Atlantic. At London Tradition, we honour this heritage by crafting authentic duffle coats in our London factory, using the finest double-faced wool cloth.

Our commitment to quality means every coat features traditional details like genuine horn toggles, leather loops, and a pancake hood. Whether you're looking for a classic camel duffle or a modern vibrant hue, our collection represents the pinnacle of British outerwear craftsmanship.

Stitching Stories

Explore the world of British manufacturing, unravel the stories behind our stitches, and immerse yourself in the artistry of London Tradition.

London Tradition Coat in Waitrose Advert

London Tradition Featured in Waitrose Christmas Advert

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The Timeless Gift Guide for Christmas and New Year

LT MENS PEA 5.CR2

Caring for Your Duffle Coat: Longevity Tips for Wool

As seen in

Find out what sets us apart

Reviews from our happy customers

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Excellent Service and Quality
Highly recommended! Service, delivery, sizing, product, and coat quality are all excellent. I will definitely order from them again. Thank you!
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Best-Looking Coat I've Worn
Quick delivery and great quality. Fits perfectly, is extremely comfortable and is easily the best-looking coat I've seen/worn — the pictures don't do it justice. Would highly recommend :).
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Sophisticated and Warm Pea Coat
The Scott Pea Coat - French Navy is an exceptionally beautiful and sophisticated garment that creates a very flattering silhouette for me. The coat, bearing the inscription "Specially Made for...", was delivered to Germany within a few days in very attractive and secure packaging. Even before placing my order in London, my questions about the Pea Coat were answered promptly and to my complete satisfaction by the company owner himself. The cut of this intensely rich, deep blue, fantastic-looking coat has a very aristocratic and high-quality feel, which is further emphasized by the high wool content of the fabric and the very appealing check pattern on the lining. Moreover, the buttons are not made of plastic, but rather from parts of a plant/tree. Each button bears the company name "London Tradition". Recently, the Pea Coat kept me wonderfully warm outdoors in freezing temperatures, even with a sweater underneath (and of course, gloves!). The coat can be worn just as easily for formal occasions as for more casual and relaxed events. Anything is possible with it! Thank goodness I bought the coat from London Tradition! I can wholeheartedly recommend this company, as both the quality and the service are absolutely top-notch! I am more than happy and satisfied with this beautiful pea coat. Thank you to everyone at London Tradition! :-) Warmest regards from the north of Cologne to London from an overjoyed customer... Michael P.